Move over lattes, these energy drinks cost more than your weekly caffeine fix!”
I’ve seen countless new brands and flavors hit the shelves over the years. Lately, what’s grabbing my attention are the ones with luxurious vibes and even more luxurious price tags.
From gamers to famous YouTubers like PewDiePie, Logan Paul, and Shroud, Tenz promotes energy drinks with attractive discounts. Here’s a list of the most expensive energy drinks that you will love to know about.
The first hints of modern energy drinks appeared in the late 1800s with medicinal tonics like Coca-Cola (originally containing coca leaf). Japan’s 1960s “bukkari” drinks, like Lipovitan D, popularized taurine and B vitamins for overworked populations. This laid the groundwork for Red Bull’s 1987 Austrian launch and subsequent 1997 introduction to the US. From this came an explosion of brands, evolving from sports-focused marketing to targeting wider audiences seeking alertness and enhanced performance. Today, we see specialization (mental focus, natural ingredients) and even luxury energy drinks – demonstrating a diverse and ever-evolving market.
Caffeine with a Cost: Can You Guess the Most Expensive Energy Drinks of 2024?
Table of Contents
10. Zipfizz Energy Drink – $23.99 (Pack of 20)
Using natural stimulants to improve stamina rather than artificial compounds is Zipfizz Energy Drink’s key marketing feature. Another unique aspect is that it is delivered in the form of a powder that may be mixed with liquid. As a result, it is easier to keep for a prolonged period.
It has got a place in our list of most expensive energy drinks but the prices are quite affordable and range from $23.99 to $43.99 and also keeps you energetic for almost 5 to 6 hours.
9. Rockstar Energy Drink – $22.99 (Pack of 12)
It has around 20 different flavors and accounts for roughly 14% of the worldwide energy drink industry. Rockstar energy drink is a good choice because it has no carbohydrates and no sugar. There are around ten calories in each serving.
Rockstar sought to stand out from the competition in terms of design, so they chose a unique can and also chose a 16-ounce can over Red Bull’s 8-ounce can, claiming to be “double the size of Red Bull for the same price.”
8. 5-Hour Energy Drink – Price: $28.98 (Pack of 15)
5-Hour Energy was founded in 2008, and by 2012, it had amassed a market capitalization of $1 billion. This energy drink took off like a rocket and rapidly became one of the most popular on the market. This energy drink keeps you energized for 5 straight hours, as the name implies.
The 5-hour energy is well-liked since it is the first of its type; it comes in the form of microdroplets rather than a canned beverage. As a result, unlike other energy drinks, it does not require refrigeration.
7. G Fuel Energy Drink – Price: $23.75 (Pack of 12)
Brought out by the E-Sports organization you would expect no less from G Fuel energy drink. It has all the essential components to keep you energetic and hydrated. The key benefit is that it stimulates cognitive function, and adding a focus amino gives you an advantage that few other drinks can match.
Also, it contains ketones which provide several advantages, including stress reduction, increased endurance, improved focus, and better cognitive processing. G Fuel is promoted by the famous YouTuber, PewDiePie.
6. Bang Energy Drink – Price: $23.76 (Pack of 12)
Caffeine in Bang energy drinks has been shown in studies to improve mental concentration, alertness, endurance, and maybe even stamina. It has no carbs, which helps to prevent the blood-sugar surges that are common with other energy drinks, as well as empty calories.
Bang also has amazing nutrients like CoQ10, essential amino acids, and the proprietary Super Creatine, the only type of creatine that can be sustained in liquid for an extended amount of time. These are gluten-free and vegan-friendly, making them suitable for a variety of lifestyles and diets.
BigDawsTV – A famous YouTube often promotes Bang energy drink in his videos.
5. Monster Energy Drink – Price: $47.52 (Pack of 24)
Monster has the most sponsorships, the majority of which are athletic events such as BMX mountain biking, snowmobiling, motorsport, car racing, and many others. They are popular energy beverages that contain carbonated water and caffeine as the primary components, as well as a variety of additional ingredients.
What makes Monster popular is its strong flavor which contains glucose as well as 160 mg of caffeine, which gives the kick of energy required.
4. Hyde Power Potion – Price: $34.99 (Pack of 15)
The intensity of Hyde Power Potion has been unleashed and was created to be unlike any other drink on the market. Beyond coffee, Hyde Power Potion harnesses the power of strong nootropics and natural substances that assist improve memory, attention, mood, cognitive function, and the mind-muscle link during times of tiredness.
It contains 350 mg of Caffeine and teacrine for prolonged energy and drive, and has no sugar, carbohydrates, or artificial colors, that come in a variety of delicious flavors.
3. Red Bull Energy Drink – Price: $43.06 (Pack of 12)
Third on the list of most expensive energy drinks, is none other than the Red Bull.
Red Bull has the largest market share of all energy beverages available worldwide. It is the most popular energy drink on the international market and is produced by Red Bull GMBH, one of the oldest energy drink brands, introduced in 1997.
Caffeine, Taurine, Vitamin B (B3, B5, B6, B12), glucose, and sugar are the primary components of Red Bull. The caffeine concentration of one can is 80 mg/250 ml, although this might vary depending on the country.
2. Xyience Energy Drink – Price: $38.99 (Pack of 8)
The Xyience Energy Drink is available in a variety of flavors. It advertises itself as a healthy energy drink with no sugar and no calories. Green tea extracts, vitamins, and antioxidants are included. Caffeine concentration is around 176 mg, which significantly boosts energy.
The manufacturer of this energy drink is Xyience, a Texas-based American company, and has been designated as the official drink of the Ultimate Fighting Championship.
1. Mystery Energy Drink – Price: $800
The moment you’ve been waiting for, one of the most expensive energy drinks, is Mystery Energy Drink which was promoted by the legend Michael Jackson himself. This energy drink is one of the few that has ever been made available for purchase, and now that Michael Jackson has passed away, this energy drink has a dedicated fansite.
In reality, Michael was involved in the preparation of the drink and ensured that it included no synthetic ingredients. If you reside in Los Angeles, you might be able to acquire it for $800 on Craigslist. This energy drink is also being auctioned off as what they claim to be Michael Jackson’s last intact and unopened can, with a starting bid of $50,000.
Update: Two more additions to our list of the most expensive energy drinks.
Alani Energy – $29.99 (Pack of 12)
Alani Nu energy drinks cater to a distinct niche with several defining qualities. First and foremost, their branding centers around vibrant aesthetics and trendy pastel color palettes. This design sense strongly appeals to women and younger consumers who desire both function and an Instagram-worthy product. Focus on flavor variety is another Alani Nu strength. They boast a vast selection compared to rival brands, featuring both classic energy drink tastes and more innovative options like Mimosa and Cosmic Stardust.
Alani Nu prioritizes low-calorie and sugar-free formulations in most lines. This attracts a health-conscious crowd seeking an energy boost without sacrificing dietary goals. Supplement blends provide an additional selling point. Ingredients like biotin, B vitamins, and amino acids cater to consumers who view an energy drink as part of their overall wellness and beauty routine. Alani Nu maintains a strong social media presence with fitness influencers as ambassadors, highlighting the brand’s focus on athletic performance and a healthy lifestyle.
Prime Energy Drink – $20-$50 (Pack of 12)
Prime energy drink’s rise to fame hinges on several specialties. Primarily, founders KSI and Logan Paul leverage their colossal influencer platforms, granting instant hype among younger demographics. A core selling point is its self-branding as a “hydration” product with electrolytes—appealing as a sports drink alternative despite having stimulants.
Prime cultivates exclusivity with limited releases of bright, candy-inspired flavors alongside surprise seasonal flavors. This, when combined with collaborations with other major athletes and online personalities, reinforces their brand status. Ultimately, Prime’s popularity is tied to its trendiness and scarcity, with some genuinely enjoying the taste and sleek branding of its products. It’s necessary to note that “healthy” marketing aside, Prime isn’t a healthy beverage and high demand causes frequent stock problems and inflated prices on the resale market.
Alright, that was the list of the most expensive energy drinks, If you love energy drinks and want to stay updated, Reddit has a dedicated community that you must subscribe to.