Sovrn Commerce Review | Really Great for Publishers in 2020?

Sovrn Commerce Review
Sovrn Commerce Review

Are you looking for a platform that monetizes your content? Well, then you have come to the right place.

Sovrn Commerce is a content monetization platform that accords its users with insights on the latest market trends and also profitable merchants.

It is a trusted digital marketplace wherein you can gain several revenue-generating streams that will eventually boost your blog or website’s commercial effectiveness.

You don’t need to miss out on any opportunities to monetize your content anymore.

Tracking, generating links, monetizing content, and earning revenue all in one single place.

Keep reading till the end to find out the features and tools that Sovrn Commerce is providing its users.

Publisher Requirements:

It is open for everyone with a website that has zero to good traffic. But I recommend you to have a traffic of at least 5K/month, then apply. You might get approved even with zero traffic but that will just be useless unless you have some traffic to convert.


  • Convert

With Sovrn Commerce you can effortlessly generate revenue from existing links. The Sovrn Commerce Convert feature lets you earn money from preexisting links on your website.

It automatically converts the links into the highest paying affiliate links without any hassle.

What this feature will do is, automatically transform your link into a revenue-generating hyperlink without deranging your experience.

  • Sovrn Commerce Insert

If you are worried about your content not performing and making the desired money. With Sovrn Commerce you can earn money through ordinary texts.

‘Sovrn Commerce Insert’ will detect commercial keywords for you and transform those words into revenue-generating links.

For example, if your content is about mobile phones, Sovrn Commerce Insert will automate your links to the highest paying merchant, this way you can generate revenue even if you don’t have preexisting links.

  • Monetization

You can monetize your links beyond your site. All you need to do is install Sovrn Commerce on your site, create affiliate links, and then share them on social networking platforms like Facebook, Twitter, and Pinterest.

For example, if you find the perfect pants that draw your interest and you want to share it with your followers.

Just copy the link to Sovrn Commerce’s Anywhere Bookmarklet to monetize your link in real-time.

Every time any of your followers click on the link, you’ll earn from the drawn traffic and also sales made.

  • Automating Merchants

Each generated link has several merchant destinations. but the question here is, how to settle down for the best location for your very own link.

Sovrn Commerce lifts this responsibility from your shoulder and determines the best-converting, highest paying vendors through advertiser bid auctions occurring in real-time.

  • Publisher Dashboard

The Publisher Dashboard on Sovrn Commerce allows you to track and discover where your audience goes after they click out of your website.

Apart from this, you can also view the ups and downs in the revenue generated, top-performing merchants and products, number of views your page received, and the click-through rates.

  • Wrapping Tool

Sovrn Commerce offers many affiliate programs to its users through which you can be a direct partner with the parent company.

You can effortlessly monetize all the app store/play store links with one link of code.

Then you can share a direct link to the product on the app store/play store through any of your social media platforms like twitter stream, YouTube videos, or Instagram fan page.

Here is where the Sovrn Commerce Wrapping Tool comes in the picture.

With this tool, you can create an affiliate link or you can make use of a link shortener like bit.ly to shorten your affiliated link.

This tool can act as another monetization scheme for your blog or channel. Using a URL shortener instantly adds a dime to your earnings, but the wrapper tool will boost your earnings by literal means.

  • Monetizable Content

Sovrn Commerce users are accorded with distinct features that help them generate revenue.

One of these is revenue-generating content. All publishers at Sovrn Commerce can make sure that their content is earning.

Sovrn Commerce scours the publisher’s website for links that are valuable and have the potential to generate income through clicks.

Just place the advertisement anywhere on your best performing content and Sovrn Commerce will ensure that it takes your readers to an appropriate page after they click on the ads.

This way you can concentrate on creating content and Sovrn Commerce will manage to generate revenue from it.

  • Networking

Sovrn Commerce is well known for providing a well-to-do network to its users. There are more than 2 million applications and websites that are owned by influential people.

If you decide to join Sovrn Commerce, you’ll be able to join this network of influencers with a big name, whereas merchants can dive into this pool and receive a high volume of traffic for their business websites.

  • Automating Links

Now, if you’re a content creator who’s looking for potential earning opportunities with Sovrn Commerce, all you need to do is concentrate on producing content.

Sovrn Commerce takes care of inserting and generating links for your content. Your audience will be directed to relevant advertisements.

  • Sponsored Content

If you are an advertiser looking for opportunities with Sovrn Commerce to leverage the wide network in several ways like by hiring content producers to write about your products.

This is a great way to gain more volume of traffic and to get exposure.

Tools for Advertisers:

Here is a list of tools that Sovrn Commerce accords the publishers with:

1. Advertising Tools

Sovrn Commerce provides three services to its users so that they can monetize their content.

  • Server-to-Server Bidding
  • Header Bidding
  • Waterfall advertising

Advertisers at Sovrn Commerce can now boost their work by choosing server-to-server header bidding.

Now what this does is, it gives you access to the auction operations that occur outside of your site browser.

So instead of having multiple calls ringing your way and then visiting the web page, the auction is held automatically after one call is sent to the external server.

The advertisers need to bid on the inventory right ahead of the ad server within an auction which is hosted externally. Post this, the ad calls the inventory via an integrated call process. This entire process is very much easy and hence reduces page latency.

  • Header Bidding

With Header Bidding, the advertiser can increase their traffic and earn more money.

All you need to do is paste the JavaScript into the header of your website and then run a new ad auction that will assist you in maximizing the value of your inventory.

Later, load an advertisement on your website and get paid every time someone clicks on it.

Sovrn Commerce accords you with three solutions to maximize your earnings:

  • Header Complete

Header binding is a built-in feature. It has a Server-side script configuration and has full control over the demand-stack.

Sovrn has tied up with Google’s Open Bidding since the start. They’ll assist you with experts in the tech field that in turn will boost your performance through demonstrably high CPMs.

Add Sovrn to your TAM demand stack and you will be able to avail all the benefits of server-side bidding.

  • Header Adaptor

To make this work, you need to download the open-source Prebid adaptor. This updates the users and helps you track them in real-time.

You can run your Prebid auction server-side using the Prebid server. This will help you connect with ease through custom connections.

  • Sovrn Header API

This feature is mainly for publishers and has been made ultra-customizable in order to cater to the custom needs of the publisher. They are also accorded with dedicated technical resources.

  • Waterfall Bidding

Advertisers at Sovrn Commerce can either start generating revenue through waterfall or daisy-chain ad tags to effortlessly load tags onto their website. If you are a newbie, waterfall advertising will assist you in taking the leap you want.

All these advertising tools will simply help you boost revenue since the CPMs at Sovrn Commerce is really high.

Furthermore, it becomes easier to adapt to it as you don’t need any codes or latency to worry about, the process of adding Sovrn to your stack is also pretty simple.

2. Signal

Might sound a little fancy from the name, but the signal is a leading viewability product that measures the engagement and the activity of the audience that you have built to increase your advertising revenue.

Signal allows its users/ advertisers to monetize their website based on user engagement instead of impressions alone.

Later it boosts the value and rewards you for all the new/ unique visitors and helps you monetize with fewer advertisements on your website.

All you need to do is, create a new inventory from the existing ad units, which in turn will increase your viewability score.

Signal tracks are based upon three different criteria namely, engagement, viewability, and dwell time with your ad.

It will apprehend every single interaction between the visitor and your advertisement to analyze when your readers are active the most.

Signal will measure 45 unique visitor actions across 8 different engagement categories which include mouse movements and page scrolls, making it easy for you to determine where your users have engaged the most.

As your engagement hits the time vs engagement threshold, this value could vary anywhere from 20-30 seconds or as per your requirement.

Signal sends a signal that serves new, summons intelligent ad units, always viewable advertisements that are 50%+ viewable, and creates a new valuable inventory from the existing ad placements.

Every time an ad is reloaded, both viewability score and revenue increases.

Here are the three different services that Signal provides:

  • Reload
  • Sticky
  • WhiteSpace

The Reload feature from Signal reloads ads that have more than 51% of views and are engaged with for a minimum of 30 seconds.

This will also assist you in creating a new inventory from existing ad units.

  • Sticky

You can apply signal to your sticky advertisements for an authentic revenue stream.

  • WhiteSpace

White space in advertising is usually referred to as the negative space, it is the vacant space around graphics and texts within the print media.

If you make use of white space effectively, like direct the viewer’s vision towards the promotional material and positioning of the advertised product with interrelated consumer groups.

Signal will help you optimize this whitespace and place ads into your content so that your readers are engaged.

3. Commerce

  1. Convert

Commerce Convert feature works in the background. It transforms ordinary product links into monetized links, you earn revenue from resulting clicks or sales. There are more than 70,000 merchants you can link to; Svorn automatically routes your links to the highest bidder. All you have to do is copy and paste the code snippet into your website. The best thing is it works with Google AMP.

2. Anywhere

The commerce Anywhere feature allows you to post revenue-generating links on various social media platforms.

All you need to do is create a new link in your dashboard, it works seamlessly even across third-party websites or platforms without the need of any javascript.

How to Sign-Up

The signing up process wouldn’t take much of your time, in just 10 minutes you’ll have a Sovrn Commerce account and can start promoting.

As you go on the official Sovrn Commerce website, the homepage redirects you to the sign-up page.

Sovrn Commerce Login

You can either sign-up with your Google account or with any other valid email address.

Make sure to use the email address that you have quick access to, as the verification link will be sent to the same email address.

Once the verification is done, you’ll be asked a few questions. These questions will be related to you. The kind of content you create, your website URL, and your niche like blogging, etc.

Once this is done, your account will be under review.

sovrn commerce


There is no free trial at Sovrn Commerce.

But if you are interested in using this product for your website or blog, you can contact the vendor by sending an email or you can request a custom enterprise pricing by using your mobile phone.

sovrn commerce


  • Payment:

At Sovrn Commerce the payment threshold is pretty low when compared to other affiliate marketplaces.

Payments are transferred to the users as soon as an earning of $25 is touched.

If you are someone who’s just starting out, this will give you a great opportunity to generate revenue at an early stage with minimum traffic.

  • Customizable Advertisement

Sovrn Commerce offers multiple ad formats and sizes.

This helps the advertisers to test more and more formats, ad types, and also assist them in finding out what ad formats work best with their content.

  • Variety of tools:

The users are accorded with a variety of tools for advertising and tracking.

The header bidding, signal and waterfall advertising, etc are available via client-side and server-side as well.

In order to handle this, Sovrn Commerce also assigns a dedicated manager to handle your account and demands.


  • Invite-only network:

Once a publisher or advertiser shows interest in Sovrn Commerce, they begin to audit the advertiser’s or publishers’ inventory.

Based on the minimum requirements, they either approve or reject your request.

This process might be a little time consuming and may take anywhere between 2 days to 1 week.

  • CPM model

Sovrn Commerce only supports the CPM model. Due to this, the advertisers miss out on great deals offered by CPC, CPL, and CPA models.

Even though CPM is the most used metric in the marketing industry, cutting down on options simply means reduced advertiser demands.

  • Low eCPM

Now if you reside anywhere in the States, this is not for you. Sovrn Commerce works well with traffic that is drawn from top-tier countries like the USA.

For advertisers, if your traffic is not from the USA then Sovrn Commerce fails to provide good eCPMs

Best Alternatives for Sovrn Commerce

  1. Broadstreet

Broadstreet is an Ad manager where you can find everything and anything to boost your direct, digital ad sales.

If you run a local news website, a city or regional magazine, trade journals, or are a radio broadcaster, Broadstreet will assist you generate revenue through ads.

When comparing it with Sovrn Commerce, the customer service is exceptional and caters to all technical and non-technical complicated queries.

Broadstreet has been sponsoring CRMA and LION publishers for a long time now.

2. AerServ

AerServ is a new affiliate marketplace, launched in 2013 mainly for mobile publishers.

It is a free mobile SSP and revenue-generating platform, designed to uplift mobile publishers.

The AerServ’s ad mediation platform helps mobile publishers monetize and increase yields through brand-based advertisements from the AerMarket ad exchange.

It is a superior-tech platform that assists advertisers and publishers supercharge their ad revenue through mobile videos etc.

Their customer service is also very supportive and helps newbies scale their business.

3. Epom Ad Server

Epom Ad Server is a complete ad management platform that assists advertisers and publishers scale their cross channel advertising business.

They provide you with all the necessary help for advertising tasks like planning, optimizing, real-time reporting and analyzing, etc.

Here you can easily buy and sell traffic, connect with publishers and advertisers across the globe, and manage multi-screen campaigns.

If you want to try it out, they are also providing its users with a 7-day free trial.

Final Review

Sovrn works best if you have just started. It doesn’t have any minimum traffic requirement and transfers the money to you as it hits $25.

For people who are looking to scale their business, Sovrn has some great tools to provide for the same.

Customer service isn’t up to the mark, it takes 4-5 working days to reply or even review your account. It’s a little time-consuming.

Overall it’s a great product for both newbies and veterans.

User ratings on popular software review platforms:

Sovrn Commerce Rating on G2: 3.5/5

Sovrn Commerce Rating on Finances Online: 8.9/10

Sovrn Commerce Rating on ByteVarsity: 4.5/5

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