Behind the Beauty Empire: 10 Iconic Celebrity Beauty Brands

Celebrity Beauty Brands

Beauty brands by your favorite celebs: The beautiful faces on the screen, from models to singers everyone looks up to them for a beauty standard, to match that level of glow and pretty features.

And what happens when the same beauty standards open up a beauty brand? The celebrities’ big fan following look up to their favorite celebrity brands and start consuming their products.

People nowadays prefer Celebrity beauty brands more than normal brands as they’ve got an expectation to fit into the beauty standard of their favorite celebrities and feel closer as a fan to them and also to live in that high-standard aura by wearing products of these celebrity brands.

From Selena Gomez to Scarlet Johansson, there are a lot of big celebrities with the greatest influence on people nowadays that own beauty brands.

Here are the following celebrities who own a beauty brand:

1) Selena Gomez: Rare Beauty

Celebrity Beauty Brands

The singer released her own beauty brand called Rare Beauty and launched it in September 2020.

Selena Gomez through her beauty brand focuses on the breakdown of unrealistic standards and keeping it a mentally safe place.

Her products are cruelty-free and vegan and are awesome. The packaging of her products is disability friendly and no doubt people love her brand too much. She’s soon launching her products in India through Sephora.

Her brand includes 48 shades of foundation, beautiful matte lip creams, lip oil, lip liner, highlighter, tinted cream, and the most loved thing – the blush.

The net worth of Rare Beauty is around $ 1 billion and has received several awards for its amazing products.

2) Hailey Bieber: Rhode Beauty

Celebrity Beauty Brands

The model and influencer, Hailey Bieber launched her beauty Brand Rhode Beauty for all the clean girl aesthetic girls.

Launched in 2022, the beauty brand by Hailey Bieber is a strictly curated brand with fewer but amazing products.

The minimal packaging of the products makes it more related to the clean girl aesthetic vibe of the brand.

The glazed donut kind is skin is what one can achieve by using the products of Rhode.

The products include Peptide glazing fluid, Barrier Restore cream, and peptide lip treatment. Now we know the secret of Hailey’s evergreen glazing and glowy skin.

The peptide lip treatment is available in some amazing flavors which include Vanilla Cake, Unscented, Watermelon Slice, and Salted Caramel.

3) Rihanna: Fenty Beauty

Celebrity Beauty Brands

One of the best singers and songwriters in the industry, Rihanna released her brand Fenty Beauty in 2017.

The brand is famous for its motive of providing a wide range of products for all-inclusive ranges for all skin tones and shades and especially for people with deeper tones and shades.

Fenty Beauty set an example for other brands to include darker skin shades in products. Later on, additions to the brand include lipsticks, lip paint, highlighter, luminizer, lip, and eye crayons.

With its beautiful packaging and diverse products, Fenty Beauty is one of the most loved brands by a celebrity.

Fenty Beauty holds a value of $ 2.8 billion.

4) Ariana Grande: R.E.M. Beauty

Celebrity Beauty Brands

The versatile singer, Ariana Grande launched her beauty brand R.E.M. Beauty in 2021 and fans are clearly obsessed with its products.

Ariana’s beauty brand releases its products in chapters and there have been 4 chapters released till now.

The first chapter of R.E.M. Beauty is Ultraviolet which consisted of eye and lip products. The second chapter is Goodnight and Good Line which included skin products some lip and cheek products.

The third chapter of R.E.M. Beauty is On Your Collar which included beautiful lip products and the fourth chapter is Out of Body which consists of around 60 different shades of Concealer.

Fans and Ariana both love black eyeliner the most. All the products by Ariana Grande’s beauty brand are clinically tested and Vegan.

5) Kylie Jenner: Kylie Cosmetics

Celebrity Beauty Brands

One of the most followed personalities on Instagram, Kylie Jenner is not only famous for her famous influencer personality but also for her beauty brand Kylie Cosmetics.

Kylie Cosmetics made its awaited Debut in November 2015 with liquid lipstick and lip liner set.

But did you know that Kylie Cosmetics wasn’t the name of the brand when it was released?
The brand was first named Kylie Lip Kits but was later renamed Kylie Cosmetics.

Kylie Cosmetics includes Cleansers, Lip oil and treatments, bath and body, moisturizer, skin glow, and matte lipsticks with beautiful shades.

51% of the company is owned by Coty Inc and 49% by Kylie Jenner.

6) Scarlett Johansson: The Outset

Celebrity Beauty Brands

The famous actress Scarlett Johansson entered the beauty industry too with her personal confusion about what products to use, and the actress launched her own beauty brand.

Scarlett Johansson launched her beauty brand ” The Outset ” in 2022 and started off with a very minimalistic vibe.

The actress had very acne-prone skin and always followed the three-step methodology for her skin: cleansing, priming, and moisturizing.

The outset has Cleanser, Prep Serum, Moisturizer, Night Cream, and Eye Cream and what makes these products exclusive and different from others is the exclusion of harmful ingredients in the products.

The outset has products that are vegan, fragrance-free, gluten-free, and nut-allergen-free. All the products are clinically tested.

7) Lady Gaga: Haus Laboratories

Celebrity Beauty Brands

The famous singer Lady Gaga also entered the beauty industry With Haus Laboratories, a brand of her own.

Encouraging self-expression, and empowering people about their individuality is the main focus of Lady Gaga through her famous brand.

Haus Laboratories is loved by all due to its wide range of products and shades for different skin tones.

The brand offers products like shimmers, lip liners, lip glosses, bold and vibrant eyeliners, highlighters, foundations, and good pigmented products.

Haus Laboratories provides cruelty-free and vegan products with unique and different shades that are loved by all.

8) Kim Kardashian West: KKW Beauty

Celebrity Beauty Brands

The famous influencer and entrepreneur, Kim Kardashian launched her own beauty brand in 2017.

The influencer’s main motive for launching her brand was that people could achieve the signature look of the entrepreneur and get High-quality products to get that proper look.

Kim’s brand is famous for foundation, concealer, eyeshadow palettes, lipsticks, lip liners, and highlighters but especially for contour kits.

The brand provides the personal aesthetic of the star and her features with amazing contours and other products.

KKW is loved by all as it has a huge variety of different color shades and tones and it helps one in achieving the best contour possible.

9) Huda Kattan: Huda Beauty

Celebrity Beauty Brands

The Iraqi-American makeup artist, Huda Kattan is the owner of one of the most popular and loved beauty brands ” Huda Beauty”.

The artist launched her brand in 2013 with her journey of Beauty related content creation and being a make-up artist she received a lot of support for launching the brand and promoting it.

Hua beauty products are one of the finest products by celebrity brands and provide one with high-quality and diverse products.

Embracing natural beauty and expressing oneself, is what Hua Kattan expects from her brand and its users.

The pigmentation of products and their wide variety makes it an amazing choice. With beautiful eyeshadow palettes, liquid lipsticks, and other beauty products, Huda Beauty is loved by all.

10 Miranda Kerr: Kora Organics

Celebrity Beauty Brands

The entrepreneur and supermodel, Miranda Kerr launched her beauty skincare brand ” Kora Organics ” in 2009.

The model’s main focus and motive through her brand’s products is to offer natural organic skincare products and not chemically harmful products.

Kora Organics revolves around natural ingredients and organic extracts which makes the products unique and one of the best.

The products offered by the brand include cleansers, face masks, mists, body care products, moisturizers, serums, exfoliators, and supplements.

Miranda Kerr’s brand is a famous and loved brand as it uses natural and organic ingredients and focuses on the importance of avoiding chemicals on the skin.

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