How to Do Off-Page SEO – Techniques, Factors and Checklist 2022

If you want to boost the organic traffic numbers to your site and really get your brand out there, you need an off-page SEO strategy. The authority of your domain and the credibility of your site ultimately drive most of your success in the long run. That’s exactly what off-page SEO can help you improve. But before we get into the intricacies of the topic, what is off-page SEO?

Off-Page SEO: Chapter 1

What is Off-Page SEO?

Off page SEO includes all the SEO activities that take place away from your website. Anything you do to boost your search engine ranking without directly altering your site or its content is off-page SEO.

The most common approach to off-page SEO is link building. Undoubtedly this should be a massive part of your strategy but that isn’t all there is to it. Off-page SEO elements include several techniques from building your brand to social media marketing.

What is the Difference Between Off-Page SEO and On-Page SEO?

From a broad perspective, there are two key elements to your SEO strategy, on-page, and off-page. On-page SEO refers to all the SEO tactics you use within your site. For example, including keywords in your content, creating titles, meta descriptions, and anything else that directly affects the content of your site.

Off-page SEO is the SEO tactics that occur beyond your site. To be successful and to rank where you want, you need both on-page as well as off-page SEO.

Off-page SEO vs On-Page SEO Key Differences - Source
Off-page SEO vs On-Page SEO Key Differences – Source

Why Do You Need Off-Page SEO?

The credibility and reputation of your site is going to help you rank for competitive keywords and search terms. Building your site’s authority can help you overcome your competition and rank even above sites that have been around for longer. Off-page SEO does exactly that, helping you build your brand by building your authority.

Before You Get Started with Off-Page SEO

Off-page SEO involves a variety of techniques and tactics but before you dive into the world of off-page SEO there are a few things you need to focus on. To begin with, create quality content consistently. Set yourself a schedule and build great content at least 2 or 3 times a week. It’s best to follow this routine for a few months and develop a good collection of content.

Next, get your content out there. Use social media and share your content with the world. Use every social channel and avenue you can. After a few months, you can also find websites in your niche that accept guest posts. This is the beginning of your off-page SEO journey.

Off-Page SEO: Chapter 2

The Importance of Quality Content

You can use all the SEO tactics in the world but without quality content, your efforts will be futile. Your content is the backbone of your website, it’s the reason your website exists so it should be no surprise that the quality of your content is an absolute priority.

But what does quality content look like?

The people who ultimately judge the quality of your content are your audience. In other words, the quality of your content depends on how desirable it is for your audience. If your audience finds your content useful, valuable, accessible, and relevant you’re creating high-quality material.

The very first step to creating high-quality content is therefore understanding your audience. Who are you writing for? Whether it’s Google or Bing, search engines are now intent-based. Results are displayed based on the intent behind searches.

If you understand what your audience is looking for in your niche, you can create content to fit those needs. A large part of this involves on-page SEO optimization. Ensure you are including the right keywords and displaying your content in the best way possible.

It is crucial to be detailed and clear. It’s always a good idea to create longer-form content that not only performs better in search engine rankings but also suggests more detail. Well-researched and thoroughly constructed content also further establishes your credibility.

Off-Page SEO Techniques

1. Link Building

Link building is perhaps the most important aspect of off page SEO. Links have the priority when it comes to Google’s ranking factors so building them should be at the forefront of your off page SEO strategy.

The idea of link building is to get credible, authoritative sites to link to yours. Building these links in turn builds your credibility and authority. So, it’s the quality of links that matters here. Getting 100 backlinks from a website nobody visits isn’t going to change where you rank, in fact, it could even deteriorate. So, with the following link-building strategies, remember that you’re looking for high-quality links.

2. Outreach

The most obvious way to get others to see your content is to reach out to them. That’s the core idea behind this strategy. Outreach involves finding people in your niche and introducing your content to them.

If they find your content interesting, they might include links to your work on their site. It doesn’t have to be a written piece of content either. It could be a product, a service, an infographic – really anything that can be linked.

But who should you reach out to?

Look for websites and people that use your target keyword in your niche. They have a clear interest in your niche so they’re more likely to connect with your content. It’s also a good idea to look for the people who have linked content like yours. There’s then a good chance they will include links to your content too.

3. Broken Link Building

Broken link building is another great way to leverage the authority of established sites to bring high-quality links to your website. All you need to do is look for broken links on websites in your niche. These are links that lead to dead pages that aren’t much use to anyone.

Next, create content that would have been relevant to that dead page. Once you’ve created relevant content on your website, request the site to replace the dead page with a link to your content instead.

Most sites wouldn’t want their pages to be riddled with broken links, so this strategy helps them refine their content and drives high-quality links to your site too. It’s a win-win.

4. Unlinked Mentions

Some sites may have already mentioned you but without the link. They may mention the name of your business, your name, or any aspect of your site that you directly own. In this case, it is completely within your right to request a link.

If you’re mentioned on a site, the writer clearly knows who you are, so it makes sense to reach out and request a link. Not only does this immediately get you more links but it also allows you to start a conversation for further link-building opportunities in the future.

5. Link Reclamation

As you build links, you might lose a few too. This could happen if your links are removed from content for example if a page was re-written. Or simply if the page with your links is removed entirely.

If you’re not losing too many, the best way to counter the loss is to focus on building new ones. However, sometimes it’s a good idea to reclaim lost links. Look for the pages that used to link you, if the content is still relevant to your niche, politely reach out and request they add back your links.

6. Paid promotion for Linkable Assets

Linkable assets refer to the content you create that exists primarily to attract links. There are several types of linkable assets for example infographics, calculators, online tools, awards, studies and more.

If you create great linkable assets, relevant sites will be glad to link you. Look for people who might be interested in your linkable assets and reach out to them. Remember to be selective in who you reach out to, you’re after high-quality links from authoritative websites.

7. Steal Links from Mediocre Web Pages

This strategy may sound suspicious but it’s remarkably effective and entirely legal. For every great piece of content out there, there are several mediocre ones too. What’s surprising is that sometimes, these poorly written pieces of content get hundreds of backlinks from credible sites.

If you have similar content that is significantly better, reach out and ask them to link to you instead. But why would these authoritative sites link to mediocre web pages in the first place? Chances are, they simply weren’t aware of the better content out there. If this is indeed the case, they will be glad to link to your higher-quality content instead.

8. Community Site Link Building

Getting high-quality links from authoritative sites is obviously a priority but that isn’t the only place you should look for links. Forums, blog comments, message boards, Quora, and Reddit, are some of the many other places you can get great natural links.

Engaging with these communities first helps you build a wider audience. That’s always a good idea for your long-term success even if it doesn’t translate to hundreds of backlinks. Blog comments for example can help you get links, but it can also help you start a conversation and relationship with blog owners.

Look for the relevant communities on platforms like Quora and Reddit. Genuinely engage with the community, answer questions, and become a part of the conversation. If the platform allows it, include links to your content. This may not be at the top of your link-building strategies but it’s an effective approach that is worth considering.

9. Contests and Giveaways

If you have a product or service another great link-building strategy is to reach out to bloggers running contests or giveaways. If your product or service is relevant to them, they might offer it as a prize or a giveaway.

More often than not, bloggers are eager to accept these opportunities on the condition that you provide a high-quality product or service. If they accept, they will include backlinks on their contest announcement pages and during the period of the competition or giveaway.

2. Brand Building

Brand building is an overlooked SEO strategy, often assumed to be a big company approach only. But think about it, the objective behind your SEO tactics is to generate organic traffic, perhaps the most straightforward way to do that is through brand awareness. More people knowing your brand naturally translates to more traffic and clicks.

What Exactly is Your Brand?

Your brand stands for your values, beliefs, and image. It helps your visitors or consumers trust you and it helps you create a unique identity in your niche. From an SEO perspective, however, a clearly defined brand is easy to rank. The better your brand, the better you rank.

The E-A-T Model

E-A-T stands for Expertise, Authority, and Trustworthiness. This is what Google uses to determine your brand. Your brand needs to fulfill these criteria to place anywhere significant in search engine rankings.

Google evaluates the expertise, authoritativeness, and trustworthiness of the creator of the content as well as the content itself. Every aspect of your website needs to be professionally constructed, and your content should express your expertise in your niche.

Let’s get into the specifics of how you can go about doing that.

Create Unique Content

The key to building your brand is standing apart from the crowd. Creating unique content is the best way to attract an audience and get your brand out there. Write about topics that haven’t been written about before. Or bring a new spin or angle to heavily discussed ideas in your niche.

Unique content is all about creating material that doesn’t already exist. Your content must inspire and intrigue. The only way to do that is to be different.

Know Your Audience and Be Authentic

Your authenticity relies on your target audience. Therefore, your first step is to know your audience. Who are you writing for and what problem are you trying to solve for them? This is the question that should drive your content creation process. It allows you to create content that is genuinely useful for your audience.

Learn everything you can about your audience and research your topics with that in focus. Always write with the genuine intention of adding value. This ensures you’re always creating high-quality, honest content.

Add Value

Regardless of the type of content you create, you need to ensure it adds value to your niche. Your visitors must leave your website with knowledge or ideas they didn’t have before.

The only way you will accomplish this is by becoming an expert in your niche.Thoroughly research your topics, keep track of the news, follow trends, and stay updated.Adding value to your content adds value to your brand.

Create a Professional Looking Website

First impressions can make all the difference in your brand-building process. In fact, 94% of first impressions are related to your website’s design. Creating a website that looks as professional as the content it has, instantly hooks the attention of visitors.

Be consistent in your designs. Choose a theme and stick to it. Use images, colors and fonts in a manner that is appealing without becoming jarring and crowded.

Additionally, it’s important to ensure your site is compatible with mobile devices, on average 74% of users return to mobile-friendly websites. Your website’s design also influences its credibility. About 75% of a website’s credibility is established through its design alone.

Offer The Best User Experience

Your site needs to be fast, and secure and must provide the best possible experience for its users. Make sure your site is easy to navigate and all links work the way you want. Check every element of your site. This includes elements like the loading speed of your site, its security, menus, links, and anything else a user might see and interact with.

It should not come as a surprise that 89% of users switch to a competitor after a poor user experience on a site. Making a great first impression with the layout of your site is important but maintaining that positive experience is even more important.

Work Consistently

Working consistently in the long term establishes your authority. It is important to maintain the quality of your work. Creating content in infrequent bursts is unprofessional regardless of the quality of that content. Building a routine and sticking to it for months and even years helps you stand out as an authoritative brand.

As an off-page SEO strategy, the age of your domain is a big ranking factor. If you’ve been around for a while and have been consistently creating great content, you’re already on the path to improving your ranking.

Express Who You Are

A big factor driving brand awareness is trust. Users engage with trustworthy brands and a great way to build trust is to express who you are on your website. Including an “About Us” page is a good way to do this.

Use this page to express the values and beliefs of your brand. It adds a personal edge to your site and it’s an opportunity for your audience to appreciate the human minds behind your brand. Search engines look for these pages too and it helps establish the trustworthiness of a website.

Be Active on Social Media

Especially if you are a smaller brand, a good way to make your name known is through social media channels. Use social networking platforms to share your brand with the world. Look for communities or threads in your niche and engage with others. Having an active social media presence helps you reach a larger audience and is a great brand-building strategy.

Get Brand Mentions

Getting your brand mentioned by credible and trustworthy sources can considerably benefit your E-A-T. If a big company or website mentions your content in any way, the mention essentially validates your expertise, authority, and trustworthiness.

However, getting brand mentions isn’t always easy. Sometimes you might have to put in a little work for a mention. Reach out to companies in your niche that might find your content useful and start a conversation. It might take a while and you may not get a linked mention. However, even unlinked mentions can have a huge impact on your off-page SEO if from a site large enough.

3. Content Marketing

It’s perhaps an oversimplification but to broadly define this off-page SEO technique, content marketing is the sharing and creation of your content. Content marketing is free but valuable information that could be in the form of blog posts, videos, and e-books among others.

The Importance of Content Marketing

Content marketing is a major contributor to your reputation while also greatly benefits your SEO. The first thing content marketing does for you build relationships with your users. Well-constructed content regardless of the form that it is in is a way to connect with your audience. If the content you share solves a problem your audiences face, they’re likely to instantly engage with it.

But content marketing is also a massive advantage for your SEO. Your content while written for its human users is also read by search engines. If your content marketing strategy focuses on terms, ideas, and topics that your audience regularly searches for, you’re going to rank higher.

Building a Content Marketing Strategy

To create great content, you need to create relevant content. This means you need to include the keywords people are searching for. Keyword research is the best way to understand if you’re focusing on the right ideas. Create a list of relevant keywords and phrases, then move on to planning your content.

Before you write the content, you want to share, it’s important to plan your routine. Figure out what you’re going to write, when you’re going to write it, and how frequently you’re going to post.

Additionally, as you construct your content make sure you know how you’re going to place it on your site. The structure of your website plays a big role in your ranking and it’s a factor to keep in mind for the convenience of your users too.

4. PR

PR was once considered completely unrelated to SEO but over the years the strategy has become increasingly useful. Digital Public relations gives you the opportunity to reach a large audience and potentially earn several high-quality links.

You can use this strategy to promote a product or service you provide or to promote a great piece of content. But how effective is this strategy?

According to a study, on average successful digital PR campaigns earn links from between 10 to 24 unique domains. And some campaigns have helped creators earn links from over more than 100 unique domains.

But a PR campaign does more than earn you links. This strategy also builds your brand, helps you reach a wide audience, promotes referral traffic, and supports your reputation as an expert in your niche.

5. Local SEO (GMB and Citations)

Local SEO refers to the optimizations for location-specific search queries. There’s a lot to Local SEO but there are aspects relevant to your off-page SEO strategy as well. Specifically, citations and Google My Business (GMB).

Citations help boost your local rankings. If your business is listed in credible online directories search engines can trust that your brand exists.GMB helps you set up and establish your business profile that is displayed in search results. From an off-page SEO perspective, GMB also gets your name out there for people looking for businesses in your niche.

6. Social Media

Before we get into this strategy, not that social media is not a direct ranking factor. That being said, it can still have a huge influence on your off-page SEO and ranking.

Assuming your audience is on some form of social media is a safe bet. In fact, in 2020 over 3.6 billion people were using social media. By 2025 that number is expected to reach 4.41 billion. That’s over half the planet.

Social media is often the avenue people use to find information. So, in many ways, social media platforms are used as search engines. With that in mind, social media as an SEO strategy should make a lot more sense.

Social media platforms reach audiences that could potentially lead to traffic to your site. It establishes your presence online and helps you build relationships. Use these channels to help others discover you and your content.

7. Forums

Forums as an off-page SEO strategy are a lot less popular than they used to be. Primarily due to the fact that link building is not as effective through these platforms anymore. But off-page SEO has a lot more to it than link building.

Much like social media platforms, forums give you an opportunity to engage with a community. They allow you to interact with others in your niche and help you start valuable conversations.

However, the most important benefit of engaging with forums is that it presents you as an expert in your niche. An expert is a credible source of information that people can trust. In other words, it validates your expertise, authoritativeness, and trustworthiness. And those are factors search engines certainly are looking for.

8. Influencer Marketing

Influencer marketing is constantly evolving and is an incredibly effective off-page SEO strategy. But finding the right influencers to help promote your content is important.

It isn’t always about finding the biggest influencers but instead finding the ones who can really give your brand a boost. Reach out to influencers in your niche and who have an audience that is relevant to your content.

Influencer marketing may not be the best link-building strategy, but its real benefit is the audience it reaches. Moreover, receiving validation and promotion from influencers also benefits your reputation and authority.

9. Events

Running events can also be an effective off-page SEO strategy. Events such as webinars, interviews, and others can help you reach a large audience at the same time. People are more likely to visit and refer your site to others after events. Moreover, events help ignite relationships that could lead to high-quality backlinks in the future.

Events take time to organize. There are often several moving parts and factors to consider. However, if you can gather a large enough audience for your event, the potential benefits easily outweigh the efforts of preparation.

10. Guest Posting

Guest blogging is a go-to off-page SEO strategy to build valuable backlinks. It’s one of the oldest and most popular strategies simply because it works. You look for websites in your niche that accept guest posts, you publish content as a guest post and include links to your website in your article.

There’s not a lot to it but the impact it could have on your ranking is significant. Guest blogging for authoritative sites establishes your credibility for search engines. In other words, it ensures high-quality links. That is exactly what you are looking for in your link-building strategies.

A great way to search for websites that accept guest blogs is by using Google search operators in your query:

Your topic or niche + intitle: “Write for us”

Websites with a “Write for us” page accept guest posts and content so narrowing your search to look for that is a good idea. For example, if your niche is gardening your query might look something like this:

Gardening + intitle: “write for us”

However, this isn’t anything new. Most bloggers out there looking for guest post opportunities search specifically for “write for us” pages. Your competition on sites that accept guest content is going to be high.

There’s a way around it. Why restrict yourself to sites that advertise guest posting? Look for the sites in your niche that do not advertise guest posting and approach them too. Sure, they don’t explicitly mention guest posting opportunities but if your content is well written and relevant, they have no reason to turn you down. After all, you’re contributing high-quality content for free.

11. Podcasts

Podcasts don’t seem like an obvious off-page SEO strategy. But as is the case with most effective SEO tactics, you need to follow the audience. The simple fact is that podcasts are popular.

More than half the US population, about 55% has listened to a podcast with over 49% of American podcast listeners between the ages of 12 – 34. Podcasts are big and they’re only going to get bigger.

A huge advantage of this space is that it is still relatively new. Most brands out there don’t include podcasts in their SEO strategy, so your competition is moderate. Podcasts also help you reach a massive audience and it’s a great way to build your brand.

12. Testimonials and Reviews

Writing positive reviews can also help you build great links. Brands and sites are always looking for testimonials and ways to boost their authority. There’s nothing better than a positive testimonial to help establish a brand’s reputation and credibility. But that’s also an opportunity for you to build links.

Look for relevant sites in your niche. Make sure these sites are credible and check for opportunities to submit reviews or testimonials. Then write your review or testimonial. However, it’s crucial that your review is genuine and unique. Being authentic is important. It’s also a good idea to use relevant keywords in your testimonial.

With your testimonial ready, reach out to the company. Include the backlinks you want and make sure you have clearly detailed your profile.

13. Content Repurposing and Syndication

Instead of looking specifically for people who might be interested in your content, you can build great backlinks by also submitting repurposed content to the right places. For example, infographic directories, image sharing sites, or video sharing sites.

Repurposing your content involves changing your content to fit a certain format. For example, specifically creating infographics to submit to infographic directories or specifically creating videos for video sharing sites.

It may not get you the most links but considering how easy it is to do, this allows you to get quick links. Moreover, submitting content to directories and sharing sites widens your potential audience which opens even more opportunities for links.

Content syndication is another great way to get some high-quality backlinks. Content syndication refers to when third-party sites republish your content. Each time your content is republished your audience expands and a greater audience means more links.

Chapter 3

What Not to Do in Off-Page SEO

We’ve gone over a lot of great off-page SEO strategies you certainly should use. But it’s also important to note what could damage your SEO strategies too.

Never Buy Links

It might seem like a tempting idea to buy links if the quantity of your backlinks is all that mattered. But it’s always about the quality of your backlinks. Buying links is a terrible idea.

Google disapproves of this strategy and they’re going to know if you do it. Not only are your rankings going to take a hit, but you also could face some sort of penalty. The purpose of links is to connect content with other relevant content. Purchasing links is cheating that system.

If you’re not getting the backlinks you want, alter your off-page SEO strategy. Buying your way to success isn’t an option and despite the many who try, it never works.

Not Every Opportunity is a Good One

Saying “yes” to everything is not a great philosophy to live by in the off-page SEO world. Remember, quality is always the priority. In your efforts to find links to your site you may come across opportunities that seem great at first but simply aren’t if you look closer.

For example, if you’ve made guest posting a part of your off-page SEO strategy, make sure you publish content on authoritative sites. Even if a website gives you 100 backlinks if they are not trustworthy and credible the links are useless.

Wherever your backlinks come from making sure you trust the sources. Search engines are not going to rank you if your backlinks come from poor sites. You may have several opportunities to contribute your content and a lot of them might be great but look out for the ones that aren’t. It’s alright to say no when you need to.

Don’t Forget About Your Links

Once you’ve got your backlinks you need to keep track of them. Monitoring your backlinks is crucial. If you don’t keep tabs on the links you’ve accumulated, you will lose track of your progress. You won’t know if you’re losing links and you won’t be able to make the necessary adjustments if you are.

Don’t Build Too Many Links to Your Homepage

In your link-building strategies ensure that the majority of links you build lead to internal pages. Your homepage is a great first impression for visitors who first land up on your site. But if they’re looking for information or if they’ve come from another source, they will probably find the relevant internal pages more useful.

Chapter 4

Off-Page SEO Tools

As you’ve probably gathered, an effective off-page can be a time-consuming and often challenging process if you approach everything manually. Fortunately, there are several great SEO tools that can make the job considerably easier.


SEMrush is one of the most popular SEO tools with 7 million users, 20 billion keywords, and 808 million domain profiles. If you’re trying to build backlinks, this tool is a great choice. SEMrush has the fastest backlink crawler on the market and a backlink database with over 43 trillion links.

SEMrush has three paid plans: Pro, Guru, and Business.

  • Pro: $199.95/month
  • Guru: $229.95/month
  • Business: $449.95/month

Visit SEMrush


Ahrefs has one of the largest indexes of backlinks that is updated every 15 – 30 minutes. They have the second most active crawler after Google and each minute Ahrefs crawls 5 million pages.

With the Ahrefs free backlink checker, you can see the total number of backlinks of any URL you enter. The tool also gives you useful metrics for each backlink such as traffic metrics, the domain rating, and the URL rating, and can also tell you the referring page. The tool also includes several other useful features that can make your off-page SEO process easier.

Ahrefs includes 4 paid plans that each has monthly and annual options: Lite, Standard, Advanced, and Agency

  • Lite: $99/month
  • Standard: $179/month
  • Advanced: $399/month
  • Agency: $999/month

If you choose to pay annually you get two months free.

Visit Ahrefs


SpyFu includes several great features that can make streamline and automate a considerable portion of your off-page SEO process. The SpyFu competitor analysis feature allows you to identify your competitors and analyze their strategies.

SpyFu’s Backlink Checker performs comprehensive backlink audits that can help you evaluate the quality of your backlinks. The tool can also help you with your keyword research and organization which benefits both your off-page as well as on-page SEO strategies.

SpyFu includes 3 paid plans that each has monthly and annual options: Basic, Professional, and Team.

  • Basic: $39/month
  • Professional: $79/month
  • Team: $299/month

Visit SpyFu

Majestic SEO

Majestic SEO is one of the most powerful backlink checkers that can quickly help you find high-quality backlinks. The tool evaluates the quality of links with its “Trust Flow” metric and can also tell you the number of links that point to a website with its “Citation Flow” metric.

The tool also includes unique features such as Link Context which allows you to perform even better backlink audits. Here are some of the ways link Context is useful:

  • The tool can identify the type of link for example if it’s an editorial or directory link.
  • The tool can tell you if the surrounding content contains images, text, or more links.
  • The tool can give you an idea of the predicted page position of the link. For example, if it appears in the header, footer or within the content.

Majestic SEO includes 3 paid plans that each has monthly and annual options: Lite, Pro, and API

Lite: $49.99/month

Pro: $99.99/month

API: $399.99/month

Visit Majestic SEO

Google Search Console

The Google Search Console might be the most obvious tool but simply because of that, it’s often overlooked. Building backlinks is the most important part of your off-page SEO strategy, Google helps you index every site on the web.

It has the best crawlers in the world and the most advanced search algorithms. Using the Google Search Console is a great starting point to help you find websites in your niche and potential backlink opportunities. And as you probably already know, it’s completely free.


Linkclump is a completely free Chrome extension that helps you gather links. Linkclump lets you select multiple links instantly. As you search for outreach targets, a tool like Linkclump can save you hours of time and it’s completely free.


SEOQuake is another great tool that works right from your browser. The tool can conduct real-time SEO audits and analyses of pages you visit. SEOQuake also can give you data on internal and external links on any webpage and can compare several domains for the SEO parameters you choose. The extension has 3 million downloads and it is completely free.

Chapter 5

Off-Page SEO FAQs

1. What’s the difference between off-page SEO and on-page SEO?

On-page SEO involves the SEO activities that occur on your web pages. On-page SEO is always in your complete control. Off-page SEO is the SEO activity that occurs beyond your website. Off-page SEO isn’t always in your control. For example, reaching out to others for backlinks is an off-page SEO technique.

2. What are the types of off-page SEO?

Off-page SEO is a large part of your SEO strategy and involves several aspects. Broadly off-page SEO can be in the form of the following:

  • Link building
  • Brand Building
  • Improving Your Expertise, Authoritativeness, and Trustworthiness

Under each of these objectives, there are several off-page SEO techniques you could use.

3. What is most important in off-page SEO activity?

Every aspect of off-page SEO should have its place in your strategy. However, the most important objective behind your off-page SEO is link building. The more high-quality links you can get, the more likely you are to rank higher. Building links is the best way to tell search engines that your site is trustworthy and authoritative.

4. What are the best off-page SEO techniques?

There are several off-page SEO techniques you might use in your strategy. The effectiveness of the techniques you choose will ultimately depend on your niche, your audience, and the kind of content you create.

Here are some of the best off-page SEO techniques:

  • Link building
  • Brand Building
  • PR
  • Local SEO
  • Social Media
  • Forums
  • Influencer marketing
  • Events
  • Guest Posting
  • Podcasts
  • Reviews and Testimonials
  • Content Syndication

5. How do I start off-page SEO?

The first step to your off-page SEO strategy is building high-quality content. Off-page SEO largely involves reaching out and sharing your content so it is important that the content you have is as good as it can be. Off-page SEO usually begins with understanding your niche, and your audience and reaching out to credible sources for valuable backlinks.

6. What are the best link-building off-page SEO tools?

These are some of the best tools to help you find and build the backlinks you want:

  • Majestic SEO
  • Ahrefs
  • Linkclump – This is a browser extension that is completely free
  • SEOQuake – This is a browser extension that is completely free

Of course, there is also the Google Search Console which is an often overlooked but valuable tool for your off-page SEO strategy.

7. What are the best website audit off-page SEO tools?

These are some of the best tools, both premium and free, that perform SEO audits of the webpages you visit:

  • SpyFu
  • SEMrush
  • SEOQuake– This is a browser extension that is completely free

8. What are the best free off-page SEO tools?



Google Search Console

9. What is the best value for money paid off-page SEO tools?

The MajesticSEO Lite plan at $49.99 is one of the best deals you can find for a high-quality SEO tool. The tool includes a powerful backlink checker among other unique features.

Ahrefs is one of the best SEO tools out there and with their Lite plan at only $99 a month you get access to a range of useful features from the “Site Explorer” tool to the “Site Audit” tool. Ahrefs also includes a free trial for 7 days.

The SEMrush Pro Plan at 99.95 a month is also a great option with an array of incredible features.

10. What is DA, PA, DR, TF, and CF? Do they matter for my off-page SEO strategy?

DA – Domain Authority

PA – Page Authority

DR – Domain Rating

TF – Trust Flow

CF – Citation Flow

These are valuable SEO metrics that help you identify trustworthy web pages. They’re an important part of your off-page SEO process and make finding high-quality backlinks much easier.


Although on-page SEO is mostly in your control, it’s often your off-page SEO efforts that make the biggest impact. There’s no denying, that off-page SEO can be a long and frustrating process. And in many ways, it’s far more challenging than on-page SEO. But that very fact proves its value. Off-page SEO may be difficult, but it is incredibly rewarding. With the right off-page SEO techniques, tactics, and tools your rankings will considerably improve. Just remember to be consistent in your efforts and success will follow.

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