Explore the trendy world of celebrity activewear brands, combining style and performance for the ultimate fitness fashion. Elevate your workout with star-approved fashion.
Behind the Scenes: The Celebrity Activewear Brands Setting Trends
From making never-ending trends to owning a big fan following, celebrities are the epitome of what people look up to for everything nowadays.
May it be the fashion, the influence celebrities give people nowadays, or the brands celebrities own, everything is deeply loved by fans.
Celebrities are making their big names not only in the acting industry but also in making and launching new brands. From launching big make-up brands to making a big name in the fashion industry, fans are totally obsessed with these celebrity brands.
Many celebrities have been focusing on the activewear industry, making it trendier than before and promoting people to stay fit and active.
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Good American: Khloe Kardashian’s brand
Good American is a brand which is founded and owned by Emma Grede. It’s more famous as Khloé Kardashian is the co-founder of this brand.
The brand was formed in 2016 and is loved by fans due to its wide variety and availability of sizes. The brand spreads positivity towards self-love and embracing one’s body.
Good American offers leggings, tops, and t-shirts for workouts, jackets, sweatshirts, and co-ord sets, all of the products mainly focus on the sportswear sector and are available for different body sizes as well.
The brand is all the more famous because of Khloé’s influence on the brand.
CALIA: Carrie Underwood’s brand
The American singer and songwriter Carrie Underwood launched her brand CALIA in 2015.
The brand is famous for its blend of fashion with Active Wear, making the whole thing fun while working out. From tanks, leggings, shorts, skirts, hoodies, and jackets, everything by the brand is of the best quality.
Fans love CALIA as it focuses on women’s active routine so that women lead a healthy lifestyle by taking care of their bodies and themselves.
You can explore and shop the CALIA range here.
EleVen: Venus Williams brand
Not only celebrities but also sportspersons are launching their own brands. EleVen was launched by the famous professional tennis player Venus Williams in 2007.
The motive of the brand is to maintain fashion and designs with athletic wear. With Vibrant colors and bold designs, the brand shakes hands with fashionable active wear.
With fashionable leggings, tank tops, hats, visors, and jackets, the brand provides all the products for different body types and sizes and promotes an active lifestyle.
Tropic of C: Candice Swanepoel’s brand
The supermodel Candice Swanepoel launched her own activewear and swimwear brand Tropic of C in 2018.
With its approach to sustainable fashion and eco-friendly and workout-friendly products, the brand uses sustainable materials like Econyl for production.
The brand is loved for its approach to spreading positivity with sustainable fashion in active and swimwear products in a great variety of sizes and different body types.
Fabletics: Kate Hudson’s brand
The activewear brand Fabletics was launched by actress Kate Hudson with Adam Goldenberg and Don Ressler in 2013.
The brand provides products that are both fashionable and appropriate for all types of athletic workouts for both men and women with a wide variety in sizes.
Fabletics is also famous for its VIP program in which customers get personalized recommendations based on customer’s style and also provides access to various exclusive collections.
Ivy Park: Beyonce’s brand
The popular singer Beyonce and Sir Philip Green, who’s the Topshop owner both formed the brand in a collaboration and launched it in 2016.
With its famous fashionable designs in the sportswear sector, Ivy Park focuses on women’s empowerment and fitness for all body types.
People love Ivy Park for its amazing products as one can wear them while working out and at normal times both for its fashionable style.
Yeezy: Kanye West’s brand
The famous rapper Kanye West launched his own brand Yeezy in 2009. In its initial days, the brand’s main Focus was footwear but later on, it included active wear, apparel, and accessories in it.
Yeezy is famous for its minimalistic aesthetic style for its sneakers as well as clothes. From neutral colors to clean designs, it’s loved by all and especially for its sneakers.
The brand is quite famous for its sneakers and has even collaborated with Adidas. Kanye’s influence and the brand’s aesthetic also play a major role in its popularity.
Savage X Fenty: Rihanna’s brand
Who’s not aware of Rihanna’s superhit Beauty brand Fenty? The singe launched Fenty Beauty in 2017 and just after a year she launched Savage X Fenty, the lingerie and workout-suitable apparel brand.
Savage X Fenty was launched in 2018 with only focus on lingerie and intimate wear but later on, it also included activewear products.
The brand spreads positivity and love toward acceptance of different body types, from curves to sizes, and offers a wide range of products for every body type.
Koral: Ilana Kugel’s brand
The brand was founded by Ilana Kugel and the Brazilian model Alessandra Ambrosio in 2014.
Koral is famous for its fashionable details and contemporary aesthetic which focuses on its transition from designer activewear to normal apparel.
The brand is a mixture of fitness wear with fashion, making its apparel more appealing and stylish as well as workout friendly for both women and men.
YITTY: Lizzo’s brand
Lizzo, the most famous and loved singer of current time launched her own shapewear and activewear brand YITTY in collaboration with Fabletics in 2022.
The singer who promotes and embraces all types of bodies launched her own brand featuring seamless products, outerwear and innerwear garments, and apparel.
YITTY embraces all types of body and spreads out positivity and love for oneself and for keeping the confidence game-high.
With products of different varieties and sizes, YITTY is indeed one of the most welcoming brands for all body types.
Also read: Met Gala: The 25 Best-Dressed Celebrities at the Met Gala 2023
