In this generation of social media influencers celebrities still retain the power to influence the most. Celebrity brand endorsements pull in traffic like no other and what they have, we want. Nowadays we can see an abundance of celebrity brands as well, almost every big name out there has a business to their name.
But not all of them can boast being the best of the best, quality and consumer experience wise. Let’s take a look at celebrity-owned brands that are doing the most and absolutely crushing it.
Rare Beauty by Selena Gomez
On the top of the pyramid, going one for one is none other than Selena Gomez’s beauty brand ‘Rare Beauty’. Grammy award-winning singer and actress, Selena Gomez, started with her brand in 2010 and has since seen humongous success for her inclusive and diverse range of products.
Selena has claimed to have been deeply immersed in the development of her brand and has also pledged to donate a percentage of proceeds to mental health care services and make it accessible to everyone. He has been pretty open about her mental health struggles and it has been her motivating factor to help people struggling with the same issues as her.
Skims by Kim Kardashian
Kim Kardashian, media personality extraordinaire, founded the shapewear and clothing brand ‘Skims’ (previously dubbed ‘Kimono’ but later retracted due to widespread public dismay) in 2019 and has since been insanely successful in its venture. Thought to be one of the most inclusive shapewear brands out there, Skims comes in sizes till 5XL and boasts 9 color shades to fit every skin shade.
It has a large fan base on social media, where its products trend regularly with Gen-Z as its primary consumers. The company is valued at a whopping 3.2 billion as of 2022, and its collaboration collection Fendi x Skims generated almost $10 million in its first hour of sales. While it has had its fair share of controversies, it’s safe to say Skims has earned its spot on this list.
Fenty Beauty by Rihanna
Lauded as the biggest celebrity-owned beauty brand, Rihanna’s Fenty Beauty pulls in sales like no other since 2017. The variety Fenty brings in shades is a game-changer for deeper, underrepresented skin tones which is the deciding factor for Fenty Beauty’s popularity.
After Rihanna’s iconic 2023 Super Bowl performance, during which she pulled out and went on to apply the Fenty blotting powder, there has been a huge spike in the brand’s popularity and sales. This just goes on to prove how Rihanna is a businesswoman first and foremost, and we love it.
Adidas Yeezy by Kanye West
Let’s admit, we’ve all wanted a pair of Yeezys at some point in time. If not for how insanely cool it looks then for how cool it makes us to own one. Kanye has made himself a real player in the fashion world in time but his iconic collaboration with Adidas will forever remain his greatest business venture.
While Adidas has since cut ties with Kanye West after he made damaging anti-semitic comments in 2023 and dropped production of Yeezys as well, the venture finds space on this list solely because of how game-changing and iconic it was in the fashion industry.
Anomaly by Priyanka Chopra
Valued at 429 million Euros, Priyanka Chopra’s hair care brand has managed to overtake Rare Beauty and R.E.M to come in second in most successful celebrity-owned brands, second only to Rihanna’s Fenty Beauty, a feat in itself.
The actress discloses that while she has seen a lot of sustainable, cruelty, and paraben-free products when in it came to beauty products, it was not the case in haircare. This gave birth to Anomaly and its following success.
Kylie Cosmetics by Kylie Jenner
We all were here for the Kylie Jenner lip craze and consequent media frenzy. The influencer has since released her own beauty line called Kylie Cosmetics, which also finds itself in 3rd position among the wealthiest celebrity-owned beauty brands.
The lip kits and palettes are an instant sell-out and while the brand itself has gained a wide range of criticism from skincare influencers; the brand is still a huge success in its entirety.
R.E.M Beauty by Ariana Grande
The God is a Woman singer has always been known for her iconic makeup looks, namely for her popular eyeliner technique which has Gen-Z (who eats up anything related to eye makeup) in a chokehold.
So naturally when Grande launched her own beauty line, R.E.M Beauty, in 2021, it had people rushing to get their hands on them. Now it sits at a comfy fourth position among the richest celebrity beauty brands and is constantly trending for its sparkly eye products.
Rhode Skin by Hailey Bieber
Unless you’ve been living under a rock for the past few years, you’ll know of Hailey Bieber and her recent social media influencer era. The model has since released her own skincare line which has been an instant hit with skincare gurus and users and is almost always trending on social media.
The vegan, cruelty-free products have enjoyed sudden success (backed by smart marketing), especially the peptide glazing fluid which is essential in every skincare girlie’s arsenal.
LolaVie by Jennifer Aniston
Jennifer Aniston is the OG trendsetter when it comes to hairstyles. She walked so the Gen-Z trending layered hairstyles could run, she did it before everyone and had all the 90’s girls in a chokehold after her iconic hair appeared in the famous show ‘Friends’.
So, who better to own a haircare brand than Aniston herself? And that’s exactly what the actress did with LolaVie. Vegan and cruelty-free, the brand has established itself as a popular choice when it comes to hair care essentials.
Pleasing by Harry Styles
Singer, Actor, and Composer Harry Styles has added entrepreneur to his ever-growing list of accomplishments with Pleasing, a nail, beauty, and clothing brand that has since found success with targeting Gen-Z consumers.
Harry Styles is known for always having pretty, painted nails all time (especially for his concerts) and it certainly helps with his biodegradable nail polish range. The brand caters to a colorful marketing agenda and is certainly easy on the eyes.
Haus Labs by Lady Gaga
Iconic pop star and actress Lady Gaga jumped on the beauty wagon in 2019 by releasing a few perfumes under her new brand Haus Laboratories. The brand went under a relaunch and came back as Haus Labs (in 2022) and Gaga also launched her beauty line in 2019. Inspired by Lady Gaga’s eccentric style, the line boasts colorful makeup choices. From varied eyeliners and inclusive palettes, the brand has made a name for itself in the industry.
Cay Skin by Winnie Harlow
Iconic supermodel Winnie Harlow, who has vitiligo (a skin condition), has been the talk of the fashion industry for ages. She has been an inspiration for people all over the world who has vitiligo with her being lauded as one of the most beautiful women ever.
Apart from being a successful model, she is also the owner of the sunscreen brand Cay Skin. The model reveals that she had suffered from a severe sunburn during one of her photoshoots and her experience inspired her to make an all-skin shade-inclusive sunscreen that protects and nourishes the skin.
