CES – Everything You Need to Know

CES Conference

CES Conference


CES stands for Consumer Electronics Show, which is an annual trade show which is held in Las Vegas, Nevada, and is organized by the renowned Consumer Technology Association (CTA), formerly known as CEA (Consumer Electronics Association). 

CES presents a stage for different technological innovations that may arrive in the market in the upcoming years. It acts as platform for innovators and different consumer electronic enthusiasts around the world to connect and showcase their ideas and revolutionary technology.

The event hosts around 4,500 presenting companies, which include almost all the major players of consumer electronics around the world like Samsung, LG, Microsoft, Facebook, Sony, Apple, Honda, Intel and many more. 

The list extends to the companies involved in all types of consumer electronics ranging from computer hardware, gaming tech, drone technology, Fitness, wearables and what not. The event has around 1,80,000 attendees every year from more than 160 countries.

CES also hosts a conference program, with more than 250 conference sessions from industry speakers like Cristiano Amon (President, Qualcomm incorporated), Dario Gil (Director, IBM Research), Jane Horvath (Senior Director, Global Privacy, Apple), Barbara Humpton (CEO, Siemens USA), Alan Jope (CEO, Unilever) and many such thought leaders.

Here is a brief account of everything you need to know about this most awaited tech event.


The first ever CES was held more than 50 years ago, in June, 1967, at New York. It was a 4-day event which was conducted as a spinoff for the Chicago Music Show, which until then, was the main event for exhibiting consumer electronics. The venue of the show was changed from New York to Chicago in 1972.

From, 1978 to 1994, the format of the show was biannual, with the Winter Consumer Electronics Show (WCES) being conducted in January at Las Vegas, and Summer Consumer Electronics Show (SCES), conducted in June at Chicago. But, over time, it was observed that popularity of the Summer Consumer Electronics Show was declining.

The organizers then decided to experiment with different locations for conducting SCES, but still the show witnessed very less participation from exhibitors. So, in 1998, the format was again changed to annual event, conducted in January, at Las Vegas. Since then, the show is being successfully conducted every year.

Product categories:

There are 36 product categories under which products are displayed:

  • 3D Printing
  • Accessibility
  • Advertising, Marketing, Content and Entertainment
  • Artificial Intelligence
  • Audio/High-End/High Performance
  • Cloud Services
  • Computer Hardware
  • Cyber Security and Privacy
  • Digital Health
  • Digital Imaging/Photography
  • Drones
  • Education
  • Entertainment & Content
  • Fitness
  • Gaming
  • Lifestyle (Family, Beauty, Pet)
  • Mobile Payments/Digital Finance/E-Commerce
  • Public Policy/Government
  • Resilience
  • Robotics
  • Sensors and Biometrics
  • Self-driving vehicles
  • Smart Cities
  • Smart Home
  • Software and Apps
  • Sports Technology and Esports
  • Sustainability
  • Telecommunications
  • Travel and Leisure
  • Vehicle Technology
  • Video
  • Virtual Reality and Augmented Reality
  • Wearables
  • Wireless Devices
  • Wireless Services
  • Other Consumer Technology

Entry into the conference:

Since, CES is a trade show, so, it is not open to general public. Only individuals above 18 years of age who have an affiliation with the consumer technology industry, with their family friends and children (above 18 years of age) are allowed to attend the event. The attendees also need to verify their affiliation to the consumer technology industry by submitting relevant business credentials.

Interested individuals can register for the event from the by visiting CES official website. There are three kinds of passes which can be obtained for entry into the show:

  • CES Registration Pass:

Priced at $300, this pass includes your entry into the CES show floor and allows you to witness world’s most innovative technologies along with granting you the access to Keynote addresses, Super sessions and 20+ conferences.

  • Starter Conference Pass:

This pass is available at a price of $900. In addition to the activities included in CES Registration pass, it allows you to access 4 specially curated tracks highlighting emerging trends like AI and 5G.

  • Deluxe Conference Pass:

This pass, priced at $1700, greatly enhances your CES experience, by granting access to the entire 4-day CES programs, including various conferences, curated tracks and partner sessions on trending topics like IoT solutions, service robotics, digital economy and many more.

CTA being the organizing association, its members get 25% off on the above passes, and also enjoy benefits such as exclusive access to member lounges, private member rooms, refreshments and seating.

CES 2020

The CES 2020, was held from 7 January to 11 January, 2020. The event witnessed participation from major companies like Samsung, Sony, Microsoft and Amazon, who used the platforms to introduce the world revolutionary technologies and innovations.

CES 2021

In 2021, the event is likely to be held from January 6 to January 9, 2021 at Las Vegas, Nevada. The registrations for the event are likely to begin in fall, towards the end of September month.

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