If you’re in search of a complete guide on how to promote affiliate products, you’re at the right place. I have tried my best to cover all the helpful and practical working ways to promote affiliate products, so this guide may be lengthy. But be sure this will be helpful.
Affiliate marketing – over 80% of brands use it globally. 15% of the total digital media revenue is generated from it. And 16% of e-commerce sales in the U.S. and Canada come directly from this multi-billion-dollar industry. Affiliate marketing is a tried, tested, and trusted income stream, with the U.S. spending billions on the industry.
With a market as tremendous as this, it really is astonishing how easily you can become a part of it. Affiliates can earn from $300 up to $3,000 a day and even more! From blogs to social media to videos, the list of ways you can make a healthy income through affiliate marketing is immense.
However, that comes with a caveat. Not every affiliate out there is raking it in. Being successful in this industry involves being intelligent in your promotions and methods.
It isn’t as easy as launching ads and hoping for clicks but there are techniques that can give you the best shot at getting noticed. And that’s exactly what we hope to guide you through today. You should have a clear understanding of how to promote affiliate products.
But before we get into the nitty-gritty of how to promote affiliate products, here are a few things to keep in mind while promoting affiliate products:
3 Things to Keep in Mind while Promoting Affiliate Products
1. Keep your credibility intact
If you promote products that mislead customers or that make unrealistic claims, you could lose that vital relationship with your visitors. Make sure you trust the products you promote even if the commissions attached seem attractive. If it’s too good to be true, it probably is.
2. Always create high-quality content
Whether it’s a review, blog post, or video ensure that you never compromise on quality. Unless your content adds value in some way, your visitors are not going to stay interested. It isn’t enough to pack an article with keywords and popular topics. You want your visitors to come back to your site and the only way to do that is to produce high-quality content.
3. Don’t overdo it
Blasting your visitors with ads and forcing products onto their screens with every click is almost a guaranteed path to failure. Focus on connecting with your visitors rather than shoving something their way before they get to know you. Needless to say, clogging your visitors’ inboxes with spam is a sure way to turn them away from your content and therefore from any earnings as an affiliate.
Sometimes less is more if you promote the right way. And depending on your style of content the methods vary, so without further ado, let’s dive into the ways you can promote affiliate products.
13 Ways How to Promote Affiliate Products
“It’s not what you sell that matters as much as how you sell it!” — Brian Halligan, CEO & Co-Founder, HubSpot
It’s clear that no matter what you’re promoting as an affiliate buy how you promote affiliate products, matters. Here are some of the proven ways:
1. Websites and Blogs
Websites and blogs are some of the most popular mediums to promote affiliate products and of the ways to monetize your blog, affiliate marketing is among the most successful. We are constantly using online tools, physical products, software, and accessories.
As a blogger, you might use some of these to improve your blog content or in some facet of your personal life. Regardless, your blog or your website is the perfect place to promote the products you support and use.
And affiliate marketing through your blog can come in many forms:
Writing Product Reviews
How often do you purchase something online without first checking out a few reviews? Not very often most likely. More than 50% of affiliate marketers rely on product reviews to promote affiliate products.
People trust online reviews, to throw in a statistic, 79% of consumers trust online reviews just as much as a personal recommendation. This means people are always on the hunt for reviews they can rely on before they make a purchase and that is exactly the type of content your blog can provide.
Promoting your affiliate products through reviews is a great way to boost visitor numbers to your site and therefore your sales as an affiliate. That being said, a blatantly biased review in support of a product is unlikely to win your visitors over. Statistically, the majority of online consumers prefer to see the negatives of products as well.
The best way to go is to write an honest and unbiased review that makes a fair assessment of the product.
Buyers generally prefer to explore all potential products before purchase. For example, a buyer looking for a domain hosting service is likely to explore several options and compare their features before they make a decision. A comparison post on your blog could do exactly that for them.
Choose your two affiliate products and write a comparative evaluation of both. Ensure that you’ve thoroughly researched their features and can present their pros and cons in an unbiased manner.
Whether the products are domain hosting services or coffee machines as long as your post gives your visitors a clear and fair evaluation, comparative posts will work to promote your affiliate products.
Product Alternative Posts
While a comparison post can help you promote two products, product alternative posts can help you promote several. Maybe there are cheaper alternatives to a popular product out there.
Product alternative posts widen the scope of a buyer’s consideration and as an affiliate. These posts are perfect to sprinkle your affiliate links throughout and are one of the tested ways to promote affiliate products.
Use Affiliate Banners
Affiliate banners in your blog can be useful and a good portion of your revenue could come from banner clicks. However, it’s important to keep your page from getting clogged, too many banners will confuse your readers and likely turn them away.
The occasional banner along the sidebar is the perfect place, it doesn’t get in the way of your content and is not a glaring distraction for your readers. It’s also vital that your banners are relevant (to some degree) to your posts. A banner advertising lawn chairs on a post reviewing an email marketing service is probably not a good idea.
For beginners, email marketing may not be the best option to promote affiliate products. It may require some investment to build a target audience do proper email marketing but its true money makes money.
Emails remain one of the best ways to reach the greatest audience, in fact, there are 4.1 billion email users today. Promoting your products through affiliate links in email newsletters is a great way to engage with your visitors, and with your newsletters sitting right in their inbox it’s just a matter of them clicking through.
Just make sure your newsletters are filled with quality content and prioritize your relationship with your reader above the sales you hope to make. Address your recipients by name, add value with each email, and most importantly do not spam your subscribers.
Tutorials are among the most-watched and read content online. One of the best ways to engage with your audience is to teach them. Walk them through a step-by-step guide of the affiliate product you would like to promote, or through a tutorial that naturally requires the products you are promoting.
For example, if you’re promoting kitchen accessories, a how-to post on cooking would seamlessly allow you to incorporate affiliate links through your content.
A resources page on your blog is a page to promote the products and tools you use and love. It’s a place to recommend the tools that work for you and as an affiliate, it’s a great place to pack in your affiliate links without it looking suspiciously like spam.
2. Social Media and Online Forums
It’s free and almost everyone has it in some form or the other. Whether it’s Facebook or LinkedIn, social media is one of the most popular and effective ways to promote affiliate products.
You can make an affiliate income just through your Facebook posts. The first step to being a successful affiliate marketer through this medium is to engage with and build your audience.
Create a Facebook page dedicated to the product you want to promote and then build a relationship with your audience. Send messages to your interested friends and contacts and create posts they can share. Remember that your posts should be fun and informative rather than being obvious promotions for your product.
You can take it a step further with Facebook ads. Invest in targeted ads and you can find an even larger audience to promote your affiliate products too. It’s important to note that Facebook ads do not allow you directly promote affiliate links. It is still however a great way to direct your audience to your website that has your affiliate links.
Do you have a significant following on Instagram? With 1 billion users worldwide, Instagram might be the ideal platform for you to promote affiliate products. Signing up with an affiliate program gives you access to links that you can share directly on Instagram, however, translating that into success involves dedicated efforts and consistency.
It’s vital to be active within the niche your product falls into. That involves regularly posting quality content that is relevant to the affiliate product you are promoting, commenting on posts within your niche, and generally engaging with the community to gain more followers.
With a character limit of 280, Twitter forces its users to be concise and that has made it one of the world’s most popular mediums for social networking and that’s an aspect of this medium that affiliates can leverage.
Investing in Twitter ads allows you to select an ad campaign that best suits your objectives as an affiliate marketer. If you’re after more followers or want to boost awareness of your tweets there are campaigns dedicated to that. There are also ad campaigns that help direct your audience to your affiliate product’s website as well as campaigns that help promote offers that your affiliate products may have.
As is the case with all social media affiliate marketing, your success depends wholly on your engagement. The more you tweet in the niche of your affiliate products the more likely you are to see success when you start promoting. Twitter’s analytics also allows you to track the performance of your tweets to tweak what works and what doesn’t.
The most useful aspect of affiliate marketing through Pinterest is that you can share affiliate links directly through your pins. With a Pinterest business account, you gain access to analytics and ads that can help you reach a larger audience for your affiliate products.
Create high-quality content, follow the trends in the niche of the products you are promoting and analyze your performance. I find Pinterest a goldmine to promote affiliate products, just do it intelligently and you’ll be surprised.
LinkedIn may not be the platform that immediately comes to mind when promoting your affiliate products but there are still plenty of opportunities to do so. With over 770 million members in over 200 countries, LinkedIn is a huge platform.
Again, the most successful affiliate marketers on LinkedIn focus first on making connections and building a network. From there, affiliate marketing through this medium can be through blog posts with affiliate links or through the organic posts you share.
Reddit users on average fall within the age range of 25 to 29, so if you’re targeting a younger demographic with your affiliate products, Reddit could be a great option.
Although Reddit doesn’t allow direct affiliate links it’s still an avenue for your audience to discover you. You can either direct Reddit users to your blog posts or website that has affiliate links or run a Reddit ad campaign for your affiliate product’s promotions or offers.
3. YouTube and Video Tutorials
YouTube has 2.3 billion users worldwide and every day people watch over a billion hours of video! It should be no surprise that YouTube is one of the best platforms for an affiliate marketer to promote affiliate products.
There are a few proven ways to promote your affiliate products as videos:
Product Review, Alternatives and Comparison Videos
Video reviews are a snappy and conversational way to engage with your audience. Sometimes buyers would rather watch a 4-minute video than read a 500-word review. You can approach a review in a couple of ways, however.
You might review a product on its own, list its features and describe your experience with it or you may choose to compare it with other similar products and describe the pros and cons of several products within the market. Regardless of your approach, if your videos are honest and well researched the views and the clicks will keep coming.
What’s more, YouTube, lets you place direct affiliate links in the description of your video as well as in pinned comments which will allow you to promote your affiliate products and engage with your viewers at the same time.
How to Tutorial Videos
Tutorial videos are one of the most popular on the platform. There’s nothing like seeing someone visually walk you through a process. Make sure your tutorials are clear and detailed giving the viewers just enough information without losing their attention.
Tutorials allow you to use several products as you explain, and you can place the affiliate links to these products directly in the video description or within a pinned comment.
More people are moving to eBooks over physical books and that’s great news for affiliates. eBooks are a great medium to showcase your expertise within a niche or topic while also promoting affiliate products.
Once you’ve done the research and written your book, you can place affiliate links throughout your content. Of course, the success of your affiliate program will depend on the success of your book so promoting your book is key to earning an affiliate income.
Building a website to go with your book, sharing on social media, and getting early positive reviews are the best ways to promote your book.
5. Online Courses
If you know your affiliate product well enough, a fantastic way to boost your affiliate sales is through an in-depth online course. Particularly with affiliate products that are software services, technical, or products that involve some sort of learning curve you can design a course that gets into the details of the product.
Whether it’s through a series of articles, videos, or both, an online course gives you plenty of opportunities to promote affiliate products as well as inform and educate your audience.
6. Free Blogging Platforms
If you aren’t quite ready to start a self-hosted website, the multitude of free blogging platforms available is viable avenues to pursue promoting affiliate products, particularly in the short term.
Medium has a massive audience and with its clean and simple-to-use interface, publishing articles is easy and quick. The platform also allows you to place direct affiliate links in your article. However, to reach the most people the quality of your article is paramount. Your content must be researched, genuine, well-formatted, and edited.
Quora may not be the direct way to promote affiliate products but there is always a way.
Quora does not allow its users to place direct affiliate links in answers, however, it is a platform that can help establish your credibility as a high-quality content creator.
You can then direct readers from Quora to your website or blog that can contain affiliate links to the products you are promoting.
Steemit is the platform that pays you to use it. Unlike other blogging or social media platforms, Steemit pays you in their digital currency units as your content gets more popular. As an affiliate, this means you can make money through high-quality articles as well as with the affiliate links you place within your content.
You can also participate in online forums on Steemit, including affiliate links in your responses and direct your readers to your promoted products.
Everyone loves a discount. In fact, 90% of consumers use coupons online and regardless of the price of a product, buyers don’t mind spending a little less. Coupons are therefore a great way to entice your audience and keep them coming for more.
The first step is joining a trustworthy coupon affiliate program. It’s important to ensure that the coupon codes are genuine, valid and that the commissions the program offers are clear. Do you earn a commission per click (PPC) or for each purchase completed? Once you’ve decided on a program it’s only a matter of placing the right coupons with the right content.
On Websites, Blogs or Videos
Adding an attractive discount to the products you promote on your blog or with your videos might give your visitors that nudge they need to make a purchase. Whether it’s with a review on your blog or a tutorial video, an appealing coupon can make all the difference.
Once you start getting a good number of visitors to your blogs or websites, you can request the product companies for customized coupons. This will further boost your confidence and help promote affiliate products.
On Social Media
Engaging with social media is one of the fastest ways to get people to notice your offers. Interacting with coupon threads and following the brands you promote as well as creating dedicated social media accounts for your coupon sites will help get your name out there.
Newsletters are a personal way to engage with subscribers to your content and including exclusive coupons will only better your chances for that to translate to revenue. Statistically, emails with coupons have a 48% increase in revenue per email.
8. PPC Campaigns
Pay Per Click or PPC marketing is the program where you pay to bring traffic to your blog, shopping page or simply scale your business. There are various PPC campaigns to choose but most are an effective source of revenue that offers a lot of flexibility.
With over 146 billion US dollars in annual revenue, Google Ads is perhaps the most popular of the PPC campaigns available and it’s no surprise that millions of businesses are using it to scale their revenue. It’s safe, secure, and easy to set up.
Recommended: How To Turn $50 In $500 With Google Ads Everyday | Affiliate Marketing Strategy
Bing may not be as popular as Google but that’s no reason to ignore its PPC campaign to promote your affiliate products. In fact, 66 million Americans use only Bing for their search engine needs, probably higher than you expected.
And when it comes to Bing Ads, they have a click-through rate (CTR) higher than Google’s. All you need to do is set up a Microsoft Advertising account and you can get started promoting your affiliate products through Bing Ads.
Case Study: How to Make $1,000 Per Day w/ Bing Ads & Affiliate Marketing
9. Affiliate Products as a Service
This is something new but it helped me personally to promote affiliate products
Sometimes the affiliate products you promote can be services as well. For example, if your site specializes in website development there’s a good chance your visitors might be looking to develop their own websites.
Your site can therefore promote the services they would require as affiliate links. For example, affiliate links to domain providers, logo designers, or website hosting services.
About 57% of the US has listened to a podcast and chances are at some point you have to, on your way to work, on the bus, or before you head to bed. As the industry grows it is also becoming an opportunity for affiliate marketing.
All you need to do as an affiliate marketer on a podcast is promote your affiliate products on your show. That could be in the form of offers, links, or codes, and if that translates to purchases you make a commission.
11. Guest Blogging
Posting guest posts on well-established sites is a good way to express your work on a platform that receives healthy traffic. Your website may not be bringing in the numbers you want yet, but guest posts can get you the attention you need.
While including direct affiliate links in guest posts entirely depends on the network you have signed up with, you can always include a link to your website that contains the affiliate links. If people enjoy your guest blogging content, they will be sure to follow you to your site where you can earn through affiliate links.
Giveaways are an attractive way to promote your site and affiliate products, after all, everyone is looking for an easy way to win something exciting.
Host a giveaway for the product or products you are promoting on your site, using the prize to generate traffic. It’s however, important to lay out the terms and conditions for your giveaway.
For example, a software blog might host a giveaway for a software activation key, or a photography blog could host a giveaway for a camera. Regardless, giveaways improve traffic to your website maximizing your possible earnings through affiliate links as well.
Webinars certainly don’t seem like the most obvious method to promote affiliate products, but they could make the biggest difference in your marketing campaigns.
Webinars give you the unique opportunity to directly interact and communicate with your audience. Whether it’s through Q&A sessions, interviews, or testimonials, you can personally promote affiliate products.
I hope, these affiliate marketing promotion tips give you an idea of the potential in this industry. Whatever content you are good at producing, you can make it work for you as well in the form of an affiliate income.
Whether that is blog post reviews or YouTube tutorials, there is a multitude of ways to weave in the most successful affiliate marketing strategies. It may take time and certainly requires patience. But creating outstanding content and doing intelligent marketing make sure affiliate marketing rewards you.
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